The
cereal.attitute
data set is a matrix giving the percentage of people agreeing with 11 statements about 8 brands of cereal. The rows of the data set are the statements (e.g., "Reasonably Priced") and the columns are the brands.
Chakrapani, T.K. and Ehrenberg, A.S.C. (1981). An Alternative to Factor Analysis in Marketing Research Part 2: Between Group Analysis. PMRS Journal 1: 32-38. Republished by permission of the Professional Marketing Research Society.
faces(t(cereal.attitude), labels = dimnames(cereal.attitude)[[2]], ncol = 3)